Sunday, August 1, 2010

FuelROI.com enters the SEO community with a twist and shout

Small SEO Company produces Huge Results

FuelROI, a SEO company built with the mortar of twenty plus years in interactive marketing has hit the SEO community with a sledge hammer.  Able to produce quantifiable results in tracking, increases in sales, and visibility, the team at FuelROI have brought something to the table that nobody has seen in years.  Breaking down all barriers, FuelROI has brought the tour de France of Search to the NASCAR track and came back with an Andretti smirk.  I would trust these people to put my website on the front page of every major search engine as the Number one spot holder, and be able to sit back knowing that they will keep me there.

This is what FuelROI brings to the table:



Successful marketing executive with comprehensive healthcare marketing and consumer packaged goods experience, encompassing strategic planning, product development, market segmentation, go-to market strategies, digital marketing, creative development, media planning & buying, database/direct-marketing, public relations, sales promotion and point of sale merchandising. Exceptionally skilled at creative strategy, innovative idea creation and a forward-thinking leader in a team environment that is bold, passionate and relentless in pursuit of results and growth opportunities. Thrive in a fast paced environment, and a team leader that is influential in motivating others.



·         Lead and developed annual strategic planning that has resulted in consistent sales increases in a competitive industry.
·         Directed development of business to consumer, business-to-business and local store marketing programs that exceeded corporate expectations.
·         Product development and products rolled out drove incremental sales exceeding goals assigned to achieve.
·         Drove digital and traditional media integrating efforts to improve results and return on investment increasing efficiencies.
·         Marketing strategies generating increases averaging 30% for all brands, and 900% increase in growth for one brand.
·         Increased retail operations sales and store manager participation in marketing and public relations activities.
·         Strategic recommendations implemented to increase call-center performance, sales and customer service.
·         Event marketing and B2B strategies, sales support assisted in increasing sales 30%.
·         Built entirely new staff of marketing and IT professionals strategically aligned to support company growth. 
·         Lead cross-functional teams that include social media, creative, product development, brand managers, web development, sales and the Internet technology team.
·         Assumed brand management, brand development, product management and market research and analysis.
·         Launched brand marketing and advertising campaigns across companies increasing customer counts and average order values.
·         Executed public relations strategies resulting in millions of impressions, generating inquiries and sales.
·         Pioneered programs to improve customer loyalty and customer retention.
·         Launched company wide Internet marketing programs including ecommerce conversion enhancement strategies that have increased customer acquisition and increase return on investment.
·         Launched affiliate marketing and comparison shopping engines programs increasing online sales 900%.
·         Developed consumer research designed to improve results of sales promotions and for product development.
·         Developed CRM programs, customer retention and customer loyalty programs.
·         Develop sales promotions strategies that include special events, trade shows, seminars, webinars, and presentations to managing the development of DEMO materials for the sales team.
·         Developed direct marketing strategies that include database and list management to increase ROI.
·         Developed email marketing strategies and manage CRM for six companies.
·         Directed the two new website redesigns in progress for two companies and three are pending.
·         Launched search engine optimization, search engine marketing programs to increase visibility, rankings and sales.
·         Launched social media campaigns across all brands and increased Facebook Fans over 2,000%.
·         Launched strategies for Twitter followers, and increased followers over 9,000%.